Sam I Am is passionate about helping people create meaningful, lasting change and rediscover a sense of balance and confidence in their lives. With a background in counselling and further training in Hypnotherapy, Sam brings a deep understanding of how our inner world can influence our feelings, thoughts, and behaviour.
Having worked with people from all walks of life, Sam recognises that everyone’s journey is unique. The way we appear to others doesn’t always reflect the internal challenges we face, and for many, those private struggles can feel overwhelming.
As a CONTROL Practitioner, Sam combines her professional expertise with warmth, empathy, and a non-judgmental approach. She uses the CONTROL Method to help clients reconnect with their own inner strength and regain control over the areas of life that matter most.
Sam firmly believes that we all have the power to make the changes we desire — sometimes, we just need the right support and guidance to uncover the best way forward. She aims to walk alongside you on that journey, helping you find clarity, confidence, and control.
I went to see Sam to see if she could help with my fear of needles. After three appointments, I can confidently say that my experience with Sam has been excellent. In our first meeting, Sam made me feel completely at ease and answered every question I had (and there were a lot!). By our third appointment, thanks to her ongoing support and expertise, I felt such a reduction in my fear of needles and managed to test it out with no problems. I am so grateful and would wholeheartedly recommend Sam to anyone seeking similar support. Thank you Sam!
I was referred to Sam from a family member as I was suffering with anxiety attacks. Being a bullheaded male I wasn't expecting much to happen. From the very first time I spoke to Sam I felt at ease about hypnotherapy and the benefit it could have. Sam has a very kind and welcoming voice that put me at ease instantly. I've had a number of sessions with Sam and I have not had an anxiety attack since. I would highly recommend Sam to anyone who suffers from anxiety. I cant thank Sam enough for giving me the tools to not just deal with my anxiety but how i now think about anxiety. Thank you Sam.
Thank you for the support you gave me around my fear of driving, specifically dual carriage ways & the motorway. Your gentle, empathic nature made me feel at ease instantly. This helped for us to successfully work together to undo these fears. You showed great care and also professionalism in delivering the 1:1 support in the sessions. By the second session, I was more open to facing my fears and was already pushing myself outside of my comfort zone with other aspects of driving. By session 4, I had successfully driven on the dual carriage way and the motorway (twice in one night!) which was inconceivable before your help. I can't thank you enough!
