September 6, 2016


This week we saw sports giants Reebok launch their new ‘Be More Human’ ad campaign. Spearheaded by the queen of the Ultimate Fighting Championship, mixed martial artist Ronda Rousey, the ad sees the ex-women’s bantamweight champion firmly shutting down the idea of perfection  as a realistic goal.

This campaign has resonated with many throughout the globe, who regularly feel pressured into the pursuit of perfection. It’s a common theme in the US in particular and the choice of the UFC’s fallen heroine as their figurehead is of course perfect as, following a shock knockout defeat last year, she continues  along the path of redemption to reclaim her crown.

“Perfect never gets truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption.”

In this week’s blog I talk about the concept of perfection and why it can often be the thing that sets us up to fail in life.

Whilst I would love to claim this video was filmed as a topical response to the media coverage of the Reebok campaign, it was in fact filmed last month after a comment made to me on one of my CONTROL workshops.
One of the attendees suggested that because I was the creator of a system designed to give you control of your own patterns of thought and behaviour surely this means I myself must have achieved perfection.

Take a look at the video to see my response.

If you want to learn more about the CONTROL system and how it can change your life click here: ABOUT CONTROL

or to purchase your copy of the online CONTROL training click here: LEARN CONTROL

By: Tim Box

The Control System | Master

September 6, 2016
Enjoying this article?

You might also be interested in...

Like what you read?

Did this article raise any queries you might have?

Please contact us and we can help you, whatever your question...

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By filling out this form, you agree to the terms laid out in our privacy policy. To read more, please click here.